Positioning Tool

Tracking the visibility and position of products on the online shelf.


Positioning Tool

In order to optimize online conversion and sales, you need to know where your products are displayed in the navigation of retailers. We measure how and where your products can be found on the online shelf.

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Category navigation measurements
Search navigation measurements
Visibility of SKUs
Insights for position optimization
Rankings export

The positioning tool enables you to monitor and analyze the online position and visibility of your assortment in comparison to the competition.

Online sales start with good visibility. Understanding the online position of your products is crucial for optimizing conversion and achieving online success. The positioning tool saves time in gathering and comparing this data.
The positioning tool provides insights into the ranking of products within the click path of various retailers. Through graphical representations and exports, you can see in which categories and through which keywords your products, as well as those of the competition, are being found.

Why companies choose IPV Data

Data quality
and consistency
Intuitive and
user-friendly tools
Efficient data collection 
and analysis
Customer-centric solutions
and service
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Let's meet!

Interested? We would be happy to schedule a demo!

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